The Switching Job of Regional Television Sporting activities Broadcasting

If you will find been just one immutable rule during American tv historical past, it's been regional information. Virtually from The instant the station first signed on air, they started carrying community information in which athletics always played A significant purpose. An absence of constant programming sources in these early yrs led many stations to turn to sports activities to fill their broadcasting schedules. The big apple's WNBT tv signed on to broadcast in July 1941, and its to start with broadcast was an expert baseball match ("NBC Record", 2003). When developing nearby newscasts to match their viewers, these stations commonly bundled sports activities and weather conditions. Such as, in 1961 WKMG started its initial total-time news Division in Orlando. Newscasts incorporate Frank Vaught's athletics stories ("The heritage of," 2003).

Sporting activities have held a dominant posture in area information broadcasting for quite a few decades, but the latest industry trends have called into question this posture. Segmented audiences, switching demographics, and declining information profitability have pressured the station to reexamine its regional sports activities segment. “Sports is amongst the final areas of Television set wherever persons do factors the best way they usually have,” says tv government Elliott Wiser. “(Right now) a brand new approach is necessary” (Deggans, 2000).

Dilemma for Neighborhood TV Information

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Task for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 2/three가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 76%로 증가했습니다. 2001년 nine월 테러 이후에도 지역 뉴스 시청률은 seven% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and Television Information Director’s Association(“Changing channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Television set 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 4~five개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Dilemma for Nearby TV Athletics

None of this is Great news to the local tv sports sector, and that is more and more less than scrutiny from station execs. In spite of its traditional existence within community newscasts, sports have very long been regarded as a "tuning" component. Based on a study from the Radio and tv Information Directors Foundation, only 31% of viewers reported they had been 'incredibly interested' in athletics and 32% were being 'fairly fascinated' ("Journalism and Ethics", 1998). This compares to seventy two% who expressed curiosity from the weather. "Sports activities are particularly polarizing." said television news marketing consultant Brent Magid. “The majority can take, depart, or despise” (Greppi, 2002).

Experiments have shown that Females are significantly much less enthusiastic about athletics than men (Gantz and Wenner, 1991; Perse, 1992), and lots of stations have acted accordingly. In 2000, Tampa's WTSP dropped the sport from its early evening newscasts. As outlined by station information director Jim Church, "Telling a Tale when not a soul is listening isn't an excellent utilization of air time" (Deggans, 2000).

Some stations have eradicated the Activity, while some have lessened their allotted time. Based on the day on the 7 days (weekends have additional sporting activities time), sporting activities segments have customarily received between three and five minutes of local information protection. Given that selection is all the way down to a few moment. In 2002, Pittsburgh's KDKA Minimize enough time for athletics by just 3 as well as a fifty percent minutes for three hours of stories. Many others during the field have executed new techniques, for example athletics stories that concentrate more on people than scores or cater to the broader news audience. "What we are looking to do now's treat sporting activities as information," states KDKA news director Al Blinke. “We wish to do anything past sports” (Finder, 2002).

Dialogue

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 Television 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Modifications in local athletics could be a reflection with the incredible upheaval going on in the course of broadcast news. Should the athletics sector is no longer Safe and sound, what about other information factors? CBS Team Information Vice chairman Joel Cheatwood (Trigoboff, 2002) reported, “[All of this] forces us to reexamine the [information] design.”

On a far more rapid degree, variations inside the local athletics sector directly influence A large number of aspiring sportscasters. Stations that happen to be lowering their determination to sports will also be reducing their sports activities workforce concentrations, which impacts the job market place. Another news director claimed, "[Sports on newscasts] is dying." “We went from two entire-time sportsmen to at least one complete-time, one particular answerable for the news 3 times each week, and it was a battle to remain there.”

Similarly important, adjustments in how sporting activities are presented are forcing sports activities broadcasters to discover new solutions. No longer can sportscasters concentrate on scoring. They've got for making the presentation extra engaging for regular followers. This can be also significant for journalism educational facilities across the country, which need to document what stations want within the sports activities sector and update their education curricula.

Will these alterations get the job done or persist? Athletics journalist Chuck Finder (2002) commented to the improve in KDKA, “Enable’s reserve remaining judgment 스포츠중계 right until September, in the event the Steelers, college, and highschool soccer seasons start out in earnest. Then the station are going to be . There is an mistake in clock administration.”

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